The following list highlights a selection of the services WB Consulting offer:
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- Create innovative marketing, online & sales strategies
- Develop clear business plans to achieve greater revenues & enhanced brand exposure
- Audit existing operations; sales, reservations, on-site staff, brand etc.
- Build & develop CRM campaigns
- Advise on database management & acquisition strategies
- Social media and Web training (Webinars)
- Email Marketing & newsletter management. Read more...
- Provide on-going supervisory management support if necessary
- Mystery Guest shopping
- Lodge operations “reconcepting” & repositioning, e.g., providing fresh ideas to delight guests
- Staff manuals & job description development
- Motivational staff training & hospitality workshops
- Provide basic yield management & revenue management skills
- Travel Tend Alerts
- Liaison with Tourism Boards
- Staff training & motivation
- Selected public relations services & regular media mailings to travel media globally
- Website design & optimization, Adword campaigns etc. Read more...
- Trade Show representation
- Sales to the Travel Trade, wholesalers & high-end travel agencies in South Africa, USA & UK. This can also be ad hoc & calculated on a per-trip basis
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