Natalie brings her skills to WB Consulting

Natalie Sokolich 

Picture
Who I am and what I believe

  • Meticulous attention to detail
  • Able to work under pressure and multi-task
  • Deadline driven (or is that obsessed?)
  • Always organized with excellent administrative skills
  • Love to learn new skills
  • And most importantly - feedback fit!

Marketing & Online Consultant 
July 2012 to present
WB Consulting

Website Administrator
1 January 2012 until June 2012
&Beyond

  • Daily enquiry monitoring & tracking – filtering out qualified vs. non-qualified
  • General website maintenance  & updates– dealing with day to day concerns, briefing  technical requirements that cannot be fixed via the CMS to &Beyond’s digital agency – Iprospect (formerly Clickthinking)
  • Initiating website enhancements 
  • Projects – testing usability & functionality & feeding back accordingly
  • Budget administration – maintaining the online budget by processing invoices through the finance department
  • Online support for all of &Beyond’s websites & subsidiary websites. 
  • Key contact with Iprospect – including facilitating weekly status meetings to ensure all production items are actioned for all technical & design requirements

Website- Online Assistant & Team Leader
May 2008 – 31 December 2011
&Beyond 

  • In addition to the below tasks, this role also included a period of supervising the other members of the team – assisting to grow their roles & give them guidance & support in their everyday tasks.
  • Online Marketing Assistant responsible for maintaining & enhancing the &Beyond website, as well as analysing traffic & enquiries & assisting in generating leads from the website.
  • Managing the online team budget
  • Basic Adwords maintenance including Adword monthly budget recon, & monthly analysis of keywords generating leads vs. cost
  • Domain Management 
  • Monitoring of enquiries daily
  • Online advertising opportunities – e.g. Luxury Link, on-going analysis  & finding opportunities to increase exposure
  • Project Managing the development of the &Beyond website & daily content management of the site www.&beyond.com – this included liaising with the copywriters for copy requirements & adding content to relevant pages, resizing & cropping images, uploading images, tagging images & adding captions to images, hyperlinking text to relevant pages for Search Engine Optimization, assigning relationships in the backend, creating & adding plug ins & continuous testing to ensure that all functions are working correctly
  • Maintaining the functionalities of the website daily. 
  • Enhancements of the website – this included relevant online meetings discussing possible enhancements relevant to the market place & implementing them. This also included my own recommendations on enhancements.

Sales Executive
March 2007 until May 2008
&Beyond 

  • Responsible for calling on Inbound Agents based in Johannesburg, Pretoria & Mpumalanga & Cape Town.
  • Establish & maintain new & existing relationships with 
  • CC Africa’s client database, through focused, consistent &    effective sales calls.
  • Ensure maximum exposure & knowledge of CC Africa’s products through client base
  • Build CC Africa Profile in travel industry
  • Ensure consistently good levels of customer service & support
  • Prepare & implement creative sales initiatives
  • Source & develop new business, where applicable
  • Presentations (Product Training) to individuals, as well as groups
  • Attendance of Trade Shows & Workshops, where required
  • Supervising of Sales Coordinator
  • Compile market statistics

Sales Co-ordinator
April 2002 until March 2006.
&Beyond, formerly CC Africa (Conservation Corporation Africa)

  • Responsible for servicing the UK, South African & South American Travel industry market & Sales Co-ordinator to the Sales Director.
  • The primary communication link between the Sales Executive or Representative & all CC Africa bases action & follow up all issues on their behalf.
  • Maintain & update the database with the respective markets client information. Assume responsibility for the management of database information relating to the specific market
  • Send contracts & rates to clients on instruction from the Sales Executive or Representative

 
Education
2001: Bcom Applied Marketing Management
Midrand & Graduate Institute, (formerly Midrand & University, Midrand, Johannesburg

1998: Matriculated with University exemption
Sir Pierre van Ryneveld High School,  Kempton Park, Johannesburg

 

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