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"Staying-in-touch Marketing"

1/31/2012

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Staying in touch tips

Staying-in-touch-marketing is about keeping your brand alive and top of mind with your clients. You can use sms's, facebook, twitter, email etc. 

There are a few rules when it comes to this type of communication and there is a fine line between getting it right and becoming just another annoying sms or email which people end up deleting.  Things to remember when “staying in touch”:

  • Keep it relevant – don’t share only what you find interesting, share information that you think your clients will benefit from.
  • Keep it short and stay on focus – When we receive Tweets or see Facebook updates we want a quick fix as we often don’t have time (or energy) to read a long-winded  story – keep to the point.
  • Think innovatively about the platform you choose to use when keeping in touch with your clients. What will work for you AND your market?
  • Always deliver at the coal face – you need to deliver a service which echoes your marketing information.  Be your word and live up to your marketing promises.

Taken from an article in Entrepeneur Magazine
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