What do you do differently to make sure you look after your female travellers - or do you treat every one to exceptional service? Personally I appreciate it when my name and room number is not shared with everyone on check in, or announced when going for breakfast - Wilna
WOMEN now make up close to half of business travellers, and some members of the industry are attempting to court this growing demographic.
However, as CNN recently reported, it can be a fine line to walk. The idea is to cater to the group, not to patronise it, and too often marketing campaigns play to stereotypes.
A few hotels have even tried gimmicks such as women-only floors—with mixed success.Maiden-Voyage.com, a travel guide and social network for businesswomen, offers a list of hotels (which, incidentally, are encouraged to advertise on the site) rated according to how friendly they are to female travellers. Carolyn Pearson, the founder of the site, explains some of the methodology in the CNN article:
- "Does the receptionist announce the room numbers out loud?" says Pearson. "Are the rooms located next to the lifts?"
- The Sofitel Le Grand Ducal, Luxembourg, for instance, receives high marks because of its low-risk location, 24/7 manned reception, on-site secure parking, room service delivered by female staff, as well as for its high-powered hair dryers and Hermes toiletries.
From the Economist