Full report by Jay Yarow
Facebook is racing towards market saturation in the United States, according to a new study executed by the Bank of America. With 96% market penetration for the listed demographic, Facebook is now perhaps the single most complete way to reach, and even micro-target, non-seniors in the United States.
Bank Of America Merrill Lynch (BofA) released a big report on the way Americans are using Facebook and other social services.
The key takeaways from BofA:
- Facebook is used by almost all Americans at this point. 96% of the people surveyed say they use Facebook.
- Facebook has a tremendous opportunity to disrupt daily deals companies like LivingSocial and Groupon. Facebook users are interested in learning more about local deals and businesses.
- Facebook usage is hurting Yahoo more than Google. Google usage is flat to up from Facebook users, but portal site usage is down.
(My personal take out - you cannot ignore Facebook, wether you like it or not!)
Get the full story at Business Insider - there are some really great graphs etc at this site, well worth a visit. Also - read the comments regarding the stats in the report, very valid.