This is a excerpt form a longer article that highlighted principals to attract millennials - this one really made me think! - Wilna
Make products and services personal
If a Millennial will trust a dating site to find their ideal life partner, then simpler decisions such as choosing a holiday will happily be delegated to a computer algorithm without a second thought.
This generation has grown up surrounded by data, but using it confidently to make the right decision has got harder and more stressful. As millennials move through the various life stages, their willingness to embrace algorithms in the relevant areas of their lives will only increase.
VisitTheUSA for example has a nice slider to tune a trip based on categories such as Lively vs Quiet, Beach vs Mountain, Swimsuit vs Parka. Round the World Experts recognises that travellers no longer shop in one place for their travel needs but source inspiration and make bookings through multiple providers. Its ‘Trip List’ gives travellers the ability to collect items that interest them, such as experiences and accommodation, from across the internet for reference later.
The real opportunity for brands looking to attract Millennials however lies in designing products and services that can learn our behaviours, the patterns of our consumption, our personality traits and preferences. Artificial Intelligence is one such technology with the potential to offer this functionality. Millennials will look for brands and technology that help guide them in making confident and correct decisions. (Or increasingly, make them for us and lets us know what they were.)
Make products and services personal
If a Millennial will trust a dating site to find their ideal life partner, then simpler decisions such as choosing a holiday will happily be delegated to a computer algorithm without a second thought.
This generation has grown up surrounded by data, but using it confidently to make the right decision has got harder and more stressful. As millennials move through the various life stages, their willingness to embrace algorithms in the relevant areas of their lives will only increase.
VisitTheUSA for example has a nice slider to tune a trip based on categories such as Lively vs Quiet, Beach vs Mountain, Swimsuit vs Parka. Round the World Experts recognises that travellers no longer shop in one place for their travel needs but source inspiration and make bookings through multiple providers. Its ‘Trip List’ gives travellers the ability to collect items that interest them, such as experiences and accommodation, from across the internet for reference later.
The real opportunity for brands looking to attract Millennials however lies in designing products and services that can learn our behaviours, the patterns of our consumption, our personality traits and preferences. Artificial Intelligence is one such technology with the potential to offer this functionality. Millennials will look for brands and technology that help guide them in making confident and correct decisions. (Or increasingly, make them for us and lets us know what they were.)
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