+27 (0)79 505 8841
WB Consulting - Crafting Successful Brands
  • Home
  • About us
    • Resumes >
      • Wilna Beukes
      • Natalie Sokolich
  • Services
    • Website Design
    • Email Marketing and Newsletter Management
  • Clients
  • Contact
    • Newsletter subscribe
  • Blog

It’s All About Image: Is Instagram/Pinterest for you?

6/4/2013

0 Comments

 
Picture
Are the images you publish for your lodge aligned with what your guests are posting on Pinterest? If not - you have a problem....Wilna 

It’s All About Image: Instagram, Pinterest, and Hotels
By Alan Young

Instagram and Pinterest are fundamentally about creating image. Or better put, helping people imagine. Where they've been, where they're going, where they want to go, how they'll feel when they get there. They are seemingly perfect spaces for hotels to communicate experiences, yet many hotels overlook creating a real strategy for the "image" sites and end up falling flat.

It's understandable. These social sites haven't historically had the pull of Facebook and Twitter, but that's changing. According to Pew Research, Pinterest caught up with Twitter in 2012 for percentage of users, and Instagram is only a couple of points behind Pinterest.

Today, I suggest that if you haven't already, take a nice long look at Instagram and Pinterest. See how they overlap and how they are different. 

What does this have to do with reputation management, you might ask. A couple of things. First, it's worth looking at what your guests' photos are saying about you. It could be a different picture than you're get from their written feedback, or perhaps it's a visual reflection of exactly what's being said.

Second, the image you're putting out there online should be in harmony with what your guests are saying about you and the photos they are posting. If there's discord, it will not only be noticed, but it will surely be pointed out. So think about that when you're choosing photos to post. Are your photoshopped images serving you? Is your hotel much much less new in reality than it appears in your images? Be sure your images are truly reflective of your property.

One final note, if you're still struggling to respond to TripAdvisor feedback or barely staying afloat on Facebook, shelve Instagram and Pinterest strategies. We've all only got so many resources.

Source: TrustYou 


0 Comments



Leave a Reply.

    Wilna's Blog

    Staying relevant, delighting guests & crafting successful brands excites me.

    Here is a collection of articles that have interested me - definitely not all written by me, but all personally read and found by me!

    I hope you find them informative too!

    Categories

    All
    Advertising
    Brand
    Humour
    Leadership
    Marketing
    Motivational
    Namibian Insights
    Online Bookings
    Online Trends
    Self Improvement
    Service
    Social Networks
    Time Management
    Travel Agents
    Travel Trends

    Picture
    Thought Salad! 
     our monthly newsletter. 
    Subscribe HERE

    RSS Feed

    View my profile on LinkedIn

    Archives

    March 2018
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    May 2017
    April 2017
    February 2017
    January 2017
    September 2016
    August 2016
    July 2016
    May 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    July 2015
    June 2015
    May 2015
    March 2015
    February 2015
    December 2014
    November 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    January 2014
    November 2013
    October 2013
    September 2013
    August 2013
    July 2013
    June 2013
    May 2013
    April 2013
    March 2013
    February 2013
    January 2013
    December 2012
    November 2012
    October 2012
    September 2012
    August 2012
    July 2012
    June 2012
    May 2012
    April 2012
    March 2012
    February 2012
    January 2012
    December 2011
    November 2011
    September 2011
    August 2011
    July 2011
    June 2011
    May 2011
    April 2011


Home
Services

About us
Contact 

Resumes
Clients
Web Design
Blog

Photos used under Creative Commons from Martin Cathrae, Andrew Stawarz, laura padgett, Dave Dugdale