This was an incredibly uplifting and positive outlook on the times we are in. I hope you are inspired too.
Five Reasons to Drop the ‘Recession’ Mentality
By Donna McCallum » as published in Entrepreneur Magazine
Everywhere you go you can’t escape the pervasive story about economic crisis and recession. If it is not the TV blabbing about economic doom-and-gloom and bankrupt countries, then it is probably your friend or colleague moaning about money.
My concern as a Fairy Godmother around this ‘recession’ mentality is that stories of economic crisis are disempowering stories, negative stories that increase personal stress, anxiety, fear and decrease your ability to be an empowered entrepreneur and manifest and create your dream business.
Here are five reasons why you should drop the ‘recession’ mentality.
- It is just a Story and Stories Create Your Life
Well then STOP filling your head with stories about the economic crisis. Stop listening to the media and most importantly stop talking to friends about it. Get responsible and create another EMPOWERING story.
- There are Two Economies – yours and the Macro-Economy
When the ‘crisis’ began in 2008, I realised that I needed to make up an empowering story that would influence my personal economy. My Fairy Godmother story about the current situation is that “in times of crisis people need inspiration, so now is the time for my business to boom.”
Guess what? Business is booming for me!
I was aware of this story doing the rounds called ‘economic crisis’, and I used it as an opportunity to do “early bird specials” on my workshops, where if people book and pay early they get a good discount and those offers are being snapped up. I am now filling up my workshops and am sold out four weeks in advance! I have created my own booming economy despite the macro conditions.
- Look for Opportunities
A friend of mine in New York who runs www.urbandaddy.com is using this time as an opportunity. He has gone on a massive PR campaign and instead of firing, he is hiring. Why? He chuckled when he told me that he is now able to hire top MBA talent at a fraction of their previous cost. The result is his business is booming.
You only have to look at how many “discount” and group-buying websites have sprung up in the last 2 years to realize that some insightful entrepreneurs are taking seeing opportunity in the current conditions.
The courageous will prosper and thrive. So get courageous, do things differently to the majority. Will it take something? Certainly, but the rewards will be huge. Now is the time.
- Fear doesn’t create anything
- Your country needs you
Donna McCallum is also known as the Fairy Godmother. She has helped thousands of people in South Africa, the UK and the US focus on their dreams and goals. She is the author of The Fairy Godmother’s Guide to Getting What you Want and runs empowering 12 Week Money Magic Online Programme to help people transform their relationship to money. Prior to being a Fairy Godmother, Donna was a successful entrepreneur having started, built and sold businesses in media and marketing. For more info on Donna and the Money Magic courses, visit the Fairy Godmother website.