+27 (0)79 505 8841
WB Consulting - Crafting Successful Brands
  • Home
  • About us
    • Resumes >
      • Wilna Beukes
      • Natalie Sokolich
  • Services
    • Website Design
    • Email Marketing and Newsletter Management
  • Clients
  • Contact
    • Newsletter subscribe
  • Blog

How to Make Your Video Go Gangnam Viral

11/5/2012

0 Comments

 
Picture
The Gangnam video is a legend! Oh to be able to create a viral campaign like that... it started me thinking on  what would be needed. Here are some tips I found.  Wilna 

How to Make Your Video Go Gangnam Viral
Carla Turchetti

A catchy little video of a rapper singing a song, mostly in Korean, while performing a dance that resembles a horse gallop was uploaded to YouTube in July. It been viewed on YouTube nearly 600 million times since then. 

That video is Gangnam Style and to say it’s gone viral is an understatement. Gangnam Style is a phenomenon.

So how do you create a video that catches on and spreads like wildfire? 

“The bad news is there is no formula for making a video go viral or else everyone would be doing it,” says Toni Nelson of Nelson Photographers. “The good news is that small businesses can make a video with the potential to go viral.”

Here are five viral marketing ideas to get you on your way.

1. Be yourself. ”Own it,” says Michael Flanigan, co-founder ofExpressionary, a company that makes personalized gift books. “Whatever you are, or whatever your personality, own it and let the camera see it,” Flanigan says.

With every look at the camera it is clear PSY, the Korean rapper, owns his song, his dance and his video.

2. Get creative. When you are brainstorming viral marketing ideas, don’t stop at the ordinary.

“Showcase your product in a surreal way by making a video that goes above and beyond your benefits,” says Stephen Murphy, founder of Get Busy Media. “The point of the video isn’t to be realistic, but instead to create curiosity while highlighting your product or service,” Murphy says.

Your video should also have a purpose, and it can’t be pedestrian.

“People like to be entertained, and if your video can accomplish that then you are well on your way,” says Nelson. “That doesn’t mean that you have to have flying animals. Instead, a well thought-out and executed script will go a long way.”

3. Make it unique. Another viral marketing idea is to showcase something that is unique.

“Viral oftentimes shows or tells something someone has never heard before,” says Ben Cober, Director of Business Development and Research for PGAV Destinations, a company that consults and designs zoos, museums, aquariums and theme parks. 

“Whether this is an amazing human trick, an amazing animal trick, a cause that’s barely been talked about or really unique special effects, it must be unique to spread,” says Cober.

4. Be funny … or not. Does your viral marketing idea have to be funny to be successful? Maybe or maybe not.

“People share topics that they find funny,” says Murphy with Get Busy Media. “This is one of the most commonly used tactics in commercials, like the Super Bowl, and an excellent way to get your product out there.”

But Flanigan, with Expressionary, disagrees.”It doesn’t have to be funny,” Flanigan says. “Funny is good if it has a purpose or a message.”

Cober, with PGAV Destinations, says it’s more about emotion.”Viral videos are either hilarious or deeply troubling,” Cober says. “An emotion must be stirred in the viewer either to think something is so funny, or so horrible, that they can’t resist sharing it with someone else.”

5. Get noticed. YouTube is filled with plenty of good videos. But the ones that go viral are the ones that have been noticed.

“You have to get it in the hands of the influencers,” says Flanigan. “If you don’t let influential people online see it, or know about it, then it’s not going to go viral.

Gangnam Style caught the attention of celebrities like Katy Perry, Tom Cruise and Josh Groban, who mentioned it on Twitter. When you make that next video, try incorporating some viral marketing ideas. Own the concept, get creative, make it unique, add some emotion and work hard to get the final product shared. Make it your style while thinking “Gangnam Style.”


Carla Turchetti is a veteran print and broadcast journalist who likes to break a topic down and keep her copy tight. That’s why this bio is so brief! Carla blogs via Contently.com. 

0 Comments



Leave a Reply.

    Wilna's Blog

    Staying relevant, delighting guests & crafting successful brands excites me.

    Here is a collection of articles that have interested me - definitely not all written by me, but all personally read and found by me!

    I hope you find them informative too!

    Categories

    All
    Advertising
    Brand
    Humour
    Leadership
    Marketing
    Motivational
    Namibian Insights
    Online Bookings
    Online Trends
    Self Improvement
    Service
    Social Networks
    Time Management
    Travel Agents
    Travel Trends

    Picture
    Thought Salad! 
     our monthly newsletter. 
    Subscribe HERE

    RSS Feed

    View my profile on LinkedIn

    Archives

    March 2018
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    May 2017
    April 2017
    February 2017
    January 2017
    September 2016
    August 2016
    July 2016
    May 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    July 2015
    June 2015
    May 2015
    March 2015
    February 2015
    December 2014
    November 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    January 2014
    November 2013
    October 2013
    September 2013
    August 2013
    July 2013
    June 2013
    May 2013
    April 2013
    March 2013
    February 2013
    January 2013
    December 2012
    November 2012
    October 2012
    September 2012
    August 2012
    July 2012
    June 2012
    May 2012
    April 2012
    March 2012
    February 2012
    January 2012
    December 2011
    November 2011
    September 2011
    August 2011
    July 2011
    June 2011
    May 2011
    April 2011


Home
Services

About us
Contact 

Resumes
Clients
Web Design
Blog

Photos used under Creative Commons from Martin Cathrae, Andrew Stawarz, laura padgett, Dave Dugdale