That’s the easy answer. And not a useful answer.
How Do You Factor In Time Zones?
It’s timing nuances like these that make finding the perfect times to post even harder. Before we delve into the best times to post on social media, let’s take a look at the best time zones.
50% of the U.S. population is in the Eastern Time Zone, and the Eastern and Central combined represent almost 80% of the U.S. population.
In theory, the Eastern or Central timezone would be the best time to base off for a United States audience to reach the most people through your social media shares.
For those of you who have audiences outside the United States, demographic research like this is simple enough with Google Analytics to understand where your own audience is online, giving you the opportunity to target their time zones accordingly.
When is the best time to post on Facebook?
Answer: The best times to post on Facebook are 1–4 p.m. late into the week and on weekends.
Saturday and Sunday at 12–1 p.m.
Thursday and Friday at 1–4 p.m.
Wednesday at 3 p.m.
Quick Sprout: The best days of the week to publish to Facebook are any day during the workweek, with engagement being the highest on Thursday and Friday. Engagement is about 3.5% lower on Monday, Tuesday, and Wednesday. And people seem to be happier on Friday (small wonder), so funny or upbeat content will fit right in to that “happiness index.”
According to Patel, early afternoon is the optimal time to post on Facebook. 1 p.m. will get you the most shares, while 3 p.m. will get you the most clicks. Anytime between 9 a.m.–7 p.m. will always be better than content shared outside of that window.
Elle & Co.: The best days to publish on Facebook are Saturday and Sunday with the peak times being 1 p.m. on those days. These posts get 32% more engagement than workweek posts. According to Elle and Co, the best time to post on Facebook is between 1–3 p.m.
SurePayroll: Wednesdays at 3 p.m. is the best day to post on Facebook. But on average, 1–4 p.m. had the highest click-throughs. The worst times are weekends before 8 a.m. and after 8 p.m.
Fast Company: The best times to share on Facebook are 1–4 p.m., and the peak time is Wednesdays at 3 p.m. Overall, Fast Company says that the worst time to post is after 8 p.m. on weekends.
Huffington Post: Thursday and Friday are the best days to post on Facebook. Monday and Wednesday get the lowest engagement rates. Generally speaking, the best time to post on Facebook is between 1–3 p.m. and more broadly 9 a.m. through 7 p.m. In addition, Facebook use spikes by 10 percent on Fridays.
Kissmetrics: The best day to share on Facebook is Saturday, and shares tend to spike around noon and a little after 7 p.m. The best time to post on Facebook is noon.
Buffer: Engagement rates are 18% higher on Thursdays and Fridays. The best time to post on Facebook has been up for some debate with stats ranging from 1 p.m. to get the most shares to 3 p.m. to get the most clicks, and anytime between before dinner generally. Stats seem to fall anytime after dinner, and posting before work is a long shot.