Hotel deLuxe, photo courtesy Hotel deLuxe
The Little Nell
Jordan Lawson found some great examples of outstanding mini-bars..... may you be inspired! Wilna
Mini-bars have become standard in luxury hotels, but that doesn't mean you'll find run-of-the-mill offerings across the board. Some hotels kick things up a notch with innovative refreshments that put ordinary sodas and tiny bottles of booze to shame. Our Startle.com team has rummaged through mini-bars in hotels across the country-here are some of the wilder offerings we've discovered.
Hotel deLuxe, Portland, Ore.
At Portland's Hotel deLuxe, choosing what to eat and what to drink is made simple. Classic libations and snacks are matched up on the honor bar pairing menu for flawless flavor combinations. Our picks? Jack Daniel's and San Pellegrino paired with organic black truffle and white cheddar popcorn, and the Oregon pinot noir and gourmet beef jerky (it brings out the wine's cherry flavors). As an added bonus to hungry travelers, when you pick any of the paired snacks you'll save about 10 percent off the mini-bar bill.
Trump International Hotel & Tower Chicago
Once you've settled on which type of pillow you'll sleep on from the pillow menu at Trump International Hotel & Tower Chicago, make a beeline to the fully equipped kitchen (an amenity in most rooms) for one of the most unique offerings we've come across: a water library. The Forbes Travel Guide Four-Star hotel's water selection has four distinct types of high-end H2O, including Antipodes, sourced from a deep aquifer in New Zealand; a bottle of Evian designed by French fashion designer André Courrèges; TAU Spring Water, which comes in a minimalist, clear glass bottle; and a bottle of Bling H2O hand-decorated with Swarovski crystals.
XV Beacon, Boston
When you're suffering from a major bout of jetlag, the XV Beacon in Bostonhas just the thing. The Forbes Travel Guide Four-Star hotel stocks its mini-bars with the Life Detoxer from Sprayology. It's a homeopathic oral spray said to relieve respiratory problems, sluggishness, coughing, and even lung and liver toxicity. Looking to cleanse? Spray the Life Detoxer a couple times under your tongue, curl up by your room's fireplace (there's one in every guest room) and simply relax.
The Little Nell, Aspen
Whether you're hiking the Maroon Bells or skiing down Aspen Mountain, the high altitude can take a toll. The mini-bar at The Little Nell has just the thing to revive you-oxygen. A can of truO2 contains 95 percent pure oxygen-enriched air, and after a day in action-packed Aspen, it can help you catch your breath. Although you'll have to pony up about $14 for a few hits of the energy-restoring oxygen, everything else in the Forbes Travel Guide Five-Star hotel's mini-bar is complimentary.
The Peabody Orlando
The Forbes Travel Guide Four-Star hotel in Orlando may be famous for the ducks that parade through the lobby twice a day, but The Peabody Orlando's mini-bar program isn't for the birds. The Feed the Fridge menu gives guests the option to call prior to arrival and personalize the in-room mini-bar. There is a range of options, including a package in which you choose a liquor and matching mixers, and a movie-themed bundle that includes your choice of soft drinks, candy and chips. Already checked in? Just call the front desk for your preferred snacks to be delivered to your room.
Source: Forbes Travel Guide
The Gangnam video is a legend! Oh to be able to create a viral campaign like that... it started me thinking on what would be needed. Here are some tips I found. Wilna
How to Make Your Video Go Gangnam Viral
A catchy little video of a rapper singing a song, mostly in Korean, while performing a dance that resembles a horse gallop was uploaded to YouTube in July. It been viewed on YouTube nearly 600 million times since then.
That video is Gangnam Style and to say it’s gone viral is an understatement. Gangnam Style is a phenomenon.
So how do you create a video that catches on and spreads like wildfire?
“The bad news is there is no formula for making a video go viral or else everyone would be doing it,” says Toni Nelson of Nelson Photographers. “The good news is that small businesses can make a video with the potential to go viral.”
Here are five viral marketing ideas to get you on your way.
1. Be yourself. ”Own it,” says Michael Flanigan, co-founder ofExpressionary, a company that makes personalized gift books. “Whatever you are, or whatever your personality, own it and let the camera see it,” Flanigan says.
With every look at the camera it is clear PSY, the Korean rapper, owns his song, his dance and his video.
2. Get creative. When you are brainstorming viral marketing ideas, don’t stop at the ordinary.
“Showcase your product in a surreal way by making a video that goes above and beyond your benefits,” says Stephen Murphy, founder of Get Busy Media. “The point of the video isn’t to be realistic, but instead to create curiosity while highlighting your product or service,” Murphy says.
Your video should also have a purpose, and it can’t be pedestrian.
“People like to be entertained, and if your video can accomplish that then you are well on your way,” says Nelson. “That doesn’t mean that you have to have flying animals. Instead, a well thought-out and executed script will go a long way.”
3. Make it unique. Another viral marketing idea is to showcase something that is unique.
“Viral oftentimes shows or tells something someone has never heard before,” says Ben Cober, Director of Business Development and Research for PGAV Destinations, a company that consults and designs zoos, museums, aquariums and theme parks.
“Whether this is an amazing human trick, an amazing animal trick, a cause that’s barely been talked about or really unique special effects, it must be unique to spread,” says Cober.
4. Be funny … or not. Does your viral marketing idea have to be funny to be successful? Maybe or maybe not.
“People share topics that they find funny,” says Murphy with Get Busy Media. “This is one of the most commonly used tactics in commercials, like the Super Bowl, and an excellent way to get your product out there.”
But Flanigan, with Expressionary, disagrees.”It doesn’t have to be funny,” Flanigan says. “Funny is good if it has a purpose or a message.”
Cober, with PGAV Destinations, says it’s more about emotion.”Viral videos are either hilarious or deeply troubling,” Cober says. “An emotion must be stirred in the viewer either to think something is so funny, or so horrible, that they can’t resist sharing it with someone else.”
5. Get noticed. YouTube is filled with plenty of good videos. But the ones that go viral are the ones that have been noticed.
“You have to get it in the hands of the influencers,” says Flanigan. “If you don’t let influential people online see it, or know about it, then it’s not going to go viral.
Gangnam Style caught the attention of celebrities like Katy Perry, Tom Cruise and Josh Groban, who mentioned it on Twitter. When you make that next video, try incorporating some viral marketing ideas. Own the concept, get creative, make it unique, add some emotion and work hard to get the final product shared. Make it your style while thinking “Gangnam Style.”
Carla Turchetti is a veteran print and broadcast journalist who likes to break a topic down and keep her copy tight. That’s why this bio is so brief! Carla blogs via Contently.com.
Indeed - it is so easy to get lost behind the faceless and de-humanized wall of social media. Some great tips here.
24 tips to humanize your brand
By Brian Conlin
Don't be a marketing zombie.
Zombies lumber mindlessly toward their target to feed an insatiable appetite for live flesh. Marketing zombies hurl mindless tweets and emails around to feed an insatiable appetite for a quick sale.
In zombie movies, survivors tend to bypass, rather than engage, hordes of zombies because contact has little upside. Likewise, a marketing zombie's target audience will skirt those torrents of impersonal messages that provide no value.
You can't afford to be a marketing zombie—and the good news is that you don't have to be. You have a skill that no zombie has: the ability to be human and build relationships.
Here are 24 tips from top marketing sites for humanizing your brand and turning the tables on the zombies.
Search engine optimization:
Brian Conlin is a copywriter at Vocus. A version of this article first appeared on the Vocus blog.
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