+27 (0)79 505 8841
WB Consulting - Crafting Successful Brands
  • Home
  • About us
    • Resumes >
      • Wilna Beukes
      • Natalie Sokolich
  • Services
    • Website Design
    • Email Marketing and Newsletter Management
  • Clients
  • Contact
    • Newsletter subscribe
  • Blog

Luxury Travel Is Becoming Even More Specialized

3/20/2018

0 Comments

 
We really enjoyed this article by Laura Powell.

Here’s a concept you are likely to hear more about soon: silo travel. It’s all about going to a place for a very specific reason, and luxury travelers are all over it
— Laura Powell

One way to discover what’s next in the world of luxury travel is to check in with travel advisors catering to an upscale clientele.

According to those Skift recently spoke with, what appears on the horizon are trips based on creative themes, political travel and sojourns to pristine environments.

“During the past 12 months, we’ve seen clients wanting to get more specialized into subjects. They are pushing boundaries in terms of exploring new regions via the lens of subject areas like architecture, design and fashion,” said Anthony Lassman, who heads up London-based luxury travel consultancy Nota Bene Global.

Call it silo travel – visiting a place for a very specific reason. In that realm, “art and design are the new food and wine,” said Rob Stein, at The Stein Collective by Ovation Vacations in New York City.

“Like a hot restaurant opening, an exciting new gallery, exhibition, or art fair is becoming increasingly influential in the decision process of where to travel next. Up and coming destinations across the globe are actively promoting their contemporary art and design culture to attract a more sophisticated and cosmopolitan clientele. [For example], Bogota is escaping the shadows of the more established Sao Paulo and Mexico City to become one of Latin America’s most dynamic art scenes.

“In Hamburg, the newly constructed Elbphilharmonie concert hall, designed by Herzog & de Meuron, and The Fontenay, one of the year’s most anticipated hotel openings, represent the city’s ambition to become Europe’s next cultural hotspot. Zeitz MOCAA and The Silo have contributed to Cape Town’s reputation as a burgeoning city of style.”

Melissa Biggs Bradley, CEO of membership-based luxury travel company Indagare, is putting together more specialty tours led by subject gurus.  They have included “a spiritual retreat at Mi Amo with Elizabeth Lesser, the co-founder of the Omega Institute; design-focused trips to Milan with the editor of [luxury lifestyle magazine] Cabana; and to Mexico City with the head of Design Miami.”

This bent toward special interests and education is also reflected in journeys with a political component. According to George Morgan-Grenville, CEO of UK-based Red Savannah, “People want to get under the skin of a country… to have both a contemporary and a historical understanding in politics, culture, anthropology. That way, when people leave, they have a more balanced view of the country.”

Skift reported last year that the likes of The New York Times and The Nation were organizing more politically-minded trips. Teresa Stack, former president of The Nation and founder of the publication’s educational travel programs, said, “We want to go to places that are unusual, perhaps where the government is at odds with ours. We think there’s something to be gained by having an open, dialogue.”

This year, The Nation has trips to Colombia and Russia on its upcoming roster, while a February swing through the South, entitled US Civil Rights: On the Road to Freedom, sold out quickly.

Bradley said clients often want to experience a slice of history, to go to places undergoing massive political or social shifts. “Places in the midst of change often offer a particularly wide window of experience and openness on the part of inhabitants.

So, for instance, when we were in Iran last year, (the locals) were so excited to have conversations with Westerners, particularly Americans, that they would stop us on the street to discuss politics and culture. It was like traveling to Cuba a decade ago or to the Soviet Union in the 1980s.”

Appreciation for the fragility of the natural world is another theme, with clients wanting to get to places before they sink underwater, fall victim to overtourism, or otherwise become spoiled.

“We have seen a huge increase in the number of people traveling to see cultures that are disappearing, and particularly ones that offer a sense of solitude and pristine nature,” said Bradley.

That’s likely why the company in recent times has “been sending more and more people to Alaska, Patagonia, Iceland and remote parts of Indonesia and Papua New Guinea.”

Click to read the article online
0 Comments

    Wilna's Blog

    Staying relevant, delighting guests & crafting successful brands excites me.

    Here is a collection of articles that have interested me - definitely not all written by me, but all personally read and found by me!

    I hope you find them informative too!

    Categories

    All
    Advertising
    Brand
    Humour
    Leadership
    Marketing
    Motivational
    Namibian Insights
    Online Bookings
    Online Trends
    Self Improvement
    Service
    Social Networks
    Time Management
    Travel Agents
    Travel Trends

    Picture
    Thought Salad! 
     our monthly newsletter. 
    Subscribe HERE

    RSS Feed

    View my profile on LinkedIn

    Archives

    March 2018
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    May 2017
    April 2017
    February 2017
    January 2017
    September 2016
    August 2016
    July 2016
    May 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    July 2015
    June 2015
    May 2015
    March 2015
    February 2015
    December 2014
    November 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    January 2014
    November 2013
    October 2013
    September 2013
    August 2013
    July 2013
    June 2013
    May 2013
    April 2013
    March 2013
    February 2013
    January 2013
    December 2012
    November 2012
    October 2012
    September 2012
    August 2012
    July 2012
    June 2012
    May 2012
    April 2012
    March 2012
    February 2012
    January 2012
    December 2011
    November 2011
    September 2011
    August 2011
    July 2011
    June 2011
    May 2011
    April 2011


Home
Services

About us
Contact 

Resumes
Clients
Web Design
Blog

Photos used under Creative Commons from Martin Cathrae, Andrew Stawarz, laura padgett, Dave Dugdale