Staying-in-touch-marketing is about keeping your brand alive and top of mind with your clients. You can use sms's, facebook, twitter, email etc.
There are a few rules when it comes to this type of communication and there is a fine line between getting it right and becoming just another annoying sms or email which people end up deleting. Things to remember when “staying in touch”:
- Keep it relevant – don’t share only what you find interesting, share information that you think your clients will benefit from.
- Keep it short and stay on focus – When we receive Tweets or see Facebook updates we want a quick fix as we often don’t have time (or energy) to read a long-winded story – keep to the point.
- Think innovatively about the platform you choose to use when keeping in touch with your clients. What will work for you AND your market?
- Always deliver at the coal face – you need to deliver a service which echoes your marketing information. Be your word and live up to your marketing promises.
Taken from an article in Entrepeneur Magazine