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10 types of tweets that work best for hotels

5/29/2011

7 Comments

 
from Hotel Marketing by Josiah Mackenzie,

Running out of things to tweet about? A look at some of the most popular Twitter accounts in the hospitality industry reveals a few common themes about the types of content that generate the best results.

Running out of things to tweet about? A look at some of the most popular Twitter accounts in the hospitality industry reveals a few common themes about the types of content that generate the best results.

1) Responding to questions, comments and mentions. For hotels, Twitter remains primarily a service and conversational medium. The majority of content should be @replies to people talking about your hotels, your brand, your niche, or your area. Responses build relationships and show your Twitter involvement is not exclusively to push commercial messages.

2) Retweeting positive feedback. Retweeting positive messages helps others act as salespeople for your brand. This can't be done too often, but sharing the occasional recommendation as a retweet will show you acknowledge advocates and appreciate their comments.

3) Retweeting other resources. This helps you curate what is cool while giving credit to the source. You could always tweet links directly, but retweeting other content producers helps build important relationships by raising their own Twitter profile. Plus, retweets introduce your followers to new sources of information.

4) Sharing recommendations. The Opus Hotel in Vancouver shares style tips via Twitter @OpusHotels. This strategy helps build a brand personality, which is something that should be outlined in a social media style guide for your staff. Lifestyle information can be very popular on Twitter, so define the image you are building and then share information and recommendations around this.

5) Spotlighting media mentions. If your hotels get mentioned in the media, pass that information along to your Twitter followers. Highlighting stories on Twitter can amplify the coverage by providing an opportunity for additional exposure through retweets and viral word of mouth.

6) Asking questions. Twitter can act as a 24/7 virtual focus group, and can be a powerful way to do market research. Next time your have a question - or want to get a second opinion - crowdsource the answer by posting to Twitter.

7) Running contests. Some of the best contests leverage the power of questions to increase participation. A recent promotion from Apex Hotels asked followers to submit their favorite things about Edinburgh. In this single contest, more than 460 people participated - providing valuable market research, ideas for future blog posts, and perhaps tips for a city guide in the future.

8) Offering real-time information. Twitter is by design a real-time media format, and this can be very helpful when up-to-the-minute information is required. We see this often in breaking news situations: Twitter becomes the best source for knowing what is happening right now.

In the context of hotels and hospitality, it is possible to use this real-time medium if there is a storm or bad weather, for example. By following and acting quickly on a news event, you can help stranded travelers - which we’ve seen a few airlines and hotels do successfully recently. This real-time format also works well for events, sharing timely tips for attendees.

9) Sharing personal thoughts. Depending on the voice and style you want to communicate in your Twitter account, it may be appropriate to include personal thoughts in your hotels’ Twitter stream. Typically this approach works best for small hotels where the owner also acts as the public spokesperson. A good example of this is Guido vanden Elshout, owner of the Haagsche Suites, but better known on Twitter as @HappyHotelier. Instead of just promoting his hotel, Guido publishes links and resources on topics he is fascinated by: design, food and travel. 

10) Recruiting staff. Twitter can be a valuable way to recruit talented team members. Apex Hotels built a separate Twitter account for human resources: @apexcareers. Danielle, the Recruitment Officer at Apex, uses the account to offer career advice, CV tips, and guidance to potential applicants. “Engaging with the wider recruiting world ensures that Apex maintains an excellent standard of service by employing the right people at the very top of their game,” Apex Hotels ecommerce manager Sam Weston said.

7 Comments
Mooloolaba Hotels link
4/24/2012 09:15:34 pm

Thanks a lot for enjoying this beauty article with me. I am apreciating it very much! Looking forward to another great article. Good luck to the author! all the best!

Reply
Port Douglas Holiday Apartments link
6/28/2012 03:55:05 pm

Thank you for giving such tips and I am sure that it works properly when implemented perfectly.

Reply
accommodation in mackay link
5/21/2012 09:56:47 pm

Well, I just found your blog through search engine. Actually I didn't intend to visit it before, yet after I read your article, I just can say that it's so inspiring. Thanks for making such nice article!

Reply
Accommodation Mooloolaba link
5/22/2012 05:15:24 pm

Hello there, just changed into alert to your blog via Google, and found that it is really informative. I am going to be careful for Brussels. I will appreciate in the event you precede this in future. A lot of other folks might be benefited out of your writing. Cheers!

Reply
Wilna
5/22/2012 05:20:43 pm

Thank you for your very positive comments!

There is a RSS feed button just above the LinkedIn Button to the right on this page, have you tried it? Does it not work?

All the best, keep visiting the blog I look forward to hearing from you.
Wilna

Reply
port douglas accommodation link
5/24/2012 03:29:56 pm

This is the first time I've read such a good article, really very good,I hope there still can continue to read such a good article.you give provide top 10 tips of hotels.i am going to start a hotel these tips really very beneficial for me.

Reply
Airlie Beach Accommodation link
6/13/2012 05:40:49 pm

Great ideas about how to tweet on subjected to hotels, this information is really useful for me and hope for everyone as well.

Reply



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