The company

Wilna Beukes, owner & visionary, has an enviable track record of success in the hospitality industry.  She brings a unique combination of management, sales & operational experience to the business. Wilna offers resourceful, practical, results-oriented solutions. Her skills cover all aspects of business advice from service training, research & feasibility through to marketing strategy, sales action plans, brand building, online activations & operations. She has the intuitive ability to evaluate brands & see a unique angle that ties into a consumer trend or emerging market.  Read more about Wilna ...

Wilna is supported by Natalie Sokolich who brings with her a wealth of local & international sales experience in the luxury safari market with &Beyond. Natalie also has a rich & thorough knowledge of online trends, websites, SEO & all aspects regarding e-mail marketing. Read more about Natalie...

Together, the team brings with it over 24 years of relevant safari branding and online experience. 

Why use us?

  • Respected in the industry with over 24 years of collective experience in marketing, sales, online & media relations in the travel arena.
  • Dedicated to Africa & encouraging travel to Africa.
  • Database of 3,500+ tour operators, high end travel agents globally & travel media.
  • Light, flexible & adaptable with a host of resources to draw on to ensure a successful project.
  • Unsurpassed knowledge of safari industry – from lodge operations & management to local & international safari sales.
  • Innovative sales & marketing solutions & creative out-the-box ideas.
  • Strong in online communication, e-marketing, web building and optimization. 
  • Experienced & passionate brand-crafters.
  • Keeps current on consumer travel & behavior & online trends – see my blog 

How we work

Typically we will start with an assessment  of your existing operations to identify areas for strategic improvement and performance, followed by an audit of competitors, sales strategies, online activity and marketing plans. 

Finally, a comprehensive report based on our conclusions will be provided, offering recommendations with a compass to point you in the right direction to grow your brand and a map to assist you to stay on course! WB Consulting can also assist in the ongoing, day to day development of your brand.

Please call Wilna directly at +27 (0)79 505 8841, or fill in a contact form and send it to us, so that we can start assisting you with your business!